I know what the guy claims, but c'mon and let's get real here .
1. People take various BB drugs and/or get plastic surgery to enhance their looks.
From 'roids, to spray on tans to boob jobs, "natural" tends to mean " looks real" .
2. People lie to help promote and market a certain image.
It's done so often in politics , the media even has a "spin room" for post debate interviews.
Of course, everyone claims their candidate really won the debate. LOL.
Form kids toys to many adult products and services, an idealized image is presented in most ads.
3. Mike O'Hearn is simply marketing his image. I believe he is featured on the cover of some romance novels.
Obviously, he's not the main character in the book. It's marketing 101, not court testimony