Aha! (finally I can be of help here hehe)
One thing I do know about is the Download on Demand business. While you are correct in saying that piracy is an issue, there are potentially thousands of customers who'd gladly buy a download from you, even if there were thousands who are stealing it.
The primary key in dealing with online piracy is to make your money *first*. Your customer-friendly pricing actually decreases the likelihood of some people ripping you off. There are those who will buy everything honestly, there are those who will only steal, and there are those who would pay, but who might be tempted to steal if they feel something is overpriced.
Even though something might be available for free (stolen, of course), for the people in that third group, there's less temptation to steal something that is so inexpensive in the first place.
The profit margin on downloads is great, too. It costs about 15 to 25 cents (technical and billing costs only, not sure about your manpower requirements) to deliver a 2-hour download to your customers. I know DVDs are cheap, but they're not *that* cheap.
Even if you don't do it right away, you should definitely consider it in the future. The Download on Demand customers are a large and growing segment of the online consumer base. Even though 3-4 days of waiting may not seem like a long time to you or to many people, the nature of the internet is NOW. People pay for content and they want instant access to it. It's an amazing phenomenon, but someone has to fulfill the need for those customers, too.
Good luck.
