Women? Really, Bay? 
Benefits may not be tangible but their effects can be seen. Last year, while waiting for a flight, Southwest they announced that some WWII Veterans were passing through to a connecting flight. Many of us applauded or went out to thank them. The effects on them (sitting up a little straighter, walking a little taller, smiles) were mirrored in onlookers. It felt like the gratitude lightened us all.
Someone shouldn't be able to steal an experience others fought hard to earn.
Playing doctor, 20" arms, 500LB bench press, and other silly shit isn't in the same category.
It IS in the same category and the Court has ruled so. Again, the Court’s ruling is the correct one. Your decision to applaud the military passengers (and assign value to their military service) is a personal choice. There is nothing wrong with that choice but it IS a choice. Conversely there are plenty of people who look down on the military because they are “killers” “losers” etc. That view is also a choice. Point is, the military passengers are not
entitled to your adulation. It is something you and others freely gave. The fact that you gave adulation without knowing if the person even served in the military is totally on you. It is like being a kid and admiring the guy with big muscles believing he is a natural fit athlete. Later, you learn he was on steroids or it was all synthol, or it was all a muscle suit. The muscle guy was never entitled to your admiration. You gave it out of ignorance because you assigned value to what looked like a good physique and you made assumptions about what it took to develop that physique. In both cases, what you are really made about is that you made a fool of yourself (for admiring fake military folk or a fake muscle guy).
When tangible benefits (discounts for vets, hiring preferences for vets, etc.) are at stake the law appropriately makes it a crime to fraudulently seek those benefits if you are not legitimately entitled to them. Attempting to do so is, in fact, stealing.

An emotional benefit and a tangible benefit are not the same thing. They can't be if for no other reason than emotions are capricious.