I'm in Sweden and awhile back a friend ordered a 25kg bag of Proliant Hydrobeef from the US which we split. Now I read on their site that it's made in Sweden. LOL, wtf
Anyway, the fact that collagen/gelatin is disgusting when you think about what it is and how it is made is no real argument against the "effectiveness" of the protein itself.
Just like the fact that whey is historically a waste product is no argument against the usefulness of whey.
Gelatin is a wonderful easily digested and light powder. Yes it's low in EAA's but it may be useful as a part of your diet nonetheless.
The marketing is deceitful for sure, it's not powdered steak as they make it sound like.
And powders ARE real food... what's fake about them?
If whey isn't food then I guess things like cheese/cottage cheese aren't either.