this might be a hit...the Chiron is winning points already....they make it sexier than all previous models....it's now the most powerful sports car on the planet.....I dig....from now on, la Ferrari, McLaren P1, Porsche 912 will be Chiron's Bitch ..... 
I think that the Mclaren and Ferrari have said that they are not going after top speed. That it would be too easy for them. They are concentrating on other things (this was before their hybrid cars)---most of their top cars are well disguised track cars. 0-100, 0-60, 0-100-0, quarter mile, slalom, weight reduction track times are what they focus on. And oft quoted "passion". I think the FXX K and Mclaren P1 GTR cost about the same as the Chiron, but those are track only cars.
The Chiron and Veyron before it are ultra Grand Tourer cars. High horsepower, high top speed, and high weight as well. And the Chiron looks damn good.