The real bosses, in the capitalist system of market economy,
are the consumers. They, by their buying and by their abstention
from buying, decide who should own the capital and run
the plants. They determine what should be produced and in what quantity and quality. Their attitudes result either in profit
or in loss for the enterpriser. They make poor men rich and rich
men poor. They are no easy bosses.
Ludwig Von Mises
The consumers are merciless. They never buy in order to
benefit a less efficient producer and to protect him against the
consequences of his failure to manage better. They want to be
served as well as possible. And the working of the capitalist
system forces the entrepreneur to obey the orders issued by the
consumers.
Ludwig Von Mises
Go into the home of the average American family and you
will see for whom the wheels of the machines are turning.
Ludwig Von Mises