I remember reading that when Vince Mcmahon shut down his supplement brand ICOPRO he literally had tons of the remaining stock buried on the property where WWE Headquarters is in Connecticut.
Legend has it, however, that a young nubian with bodybuilding industry dreams of his own one night snuck on to the property at WWE HQ, and dug up as much ICOPRO stock as he could fit into his 2001 Ford Taurus along with the Trailer attached. When he got home he took a black magic marker, crossed out ICOPRO and scrawled CALIBER on each heavily expired bottle and an empire was born.
And now you know the rest of the story.