So he makes an infomercial that already has over a quater of a millions visits . All his products/services on display. Except the G4P site. So what does he do ? He leaves an anal glide jar on sight " by accident" so everybody brings the gay business to the chat.
That's one bright business move ( in an industry already saturated with more of the same powders,sups ) he's cashing in every way possible with the "Get muscular with my principles " approach
We are witnessing the Weider of the era.
Btw, His girl looks even hotter in person