What a success story: https://en.wikipedia.org/wiki/World_Bodybuilding_Federation
If it was so fucking amazing, why only two shows?
Ummm.....could it be the feds were breathing down McMahon's neck about steroid distribution for the WWF? There was no way the WWF wrestlers were going to be drug-tested out the wazoo without the bodybuilders being put under the gun as well (I heard that LOD and Bret Hart were among the loudest voices insisting that the WBF guys get tested). I don't need Wikipedia to tell me about the WBF. I lived through it and saw it firsthand. I bought the WBF/Bodybuilding Lifestyles magazines; I even saw the 1992 show on pay-per-view live ($15).
McMahon went from letting the bodybuilders use anything they wanted to testing them for everything but the kitchen sink (via Dr. Mauro Dipasquale). 1992 was terrible. Ferrigno left shortly after the testing started; the ticket sales dropped, so the 1992 championship had to be moved to a 3500-seat theater instead of the 10,000-seat arena (hyped by a Strydom-Ferrigno showdown).
Then, they tried getting Lex Luger to replace Ferrigno (albeit, as a "guest-poser"); but, he got jacked up in a motorcycle accident less than a week out. If that weren't enough, "The Phoenix" Vince Comeford went down with pneumonia, leaving just 12 guys to compete at the '92 show.
The Weiders were FREAKING OUT big time about the threat of the WBF. How do you think guys like Yates, Levrone, Wheeler, et. al. got those nice (and much larger) contracts to stay with Weider/IFBB. It wasn't Weider that did in McMahon; it was the feds.
And, if the Olympia guys got put through the ringer the way the WBF guys did, Lord only knows how awful they would have looked.