All legit. I can't speak for Jack London, as I can't speak for anyone but myself. I can say he's a hell of an intelligent and driven guy, and will represent the sport well as a financial guru who bodybuilds because he loves it, not because he has to.
I was brought on board this week to create and promote a web presence for the first athlete announcing his jump to the Pro Division, Jack London. In the past 3 days, I have grown this idea into a new website,
www.londonisburning.com, convinced thousands of people to visit his site and discuss the move, and hopefully, branded his name into the prospects' minds.
The goal? When people think of Pro Division Bodybuilding, they'll think of Jack London as the FIRST GUY who jumped to the division.
Time will tell if this was a success... but it sure was fun
