Why don't you trademark the name "Goodrum Enterprise," for your various online businesses?
A Business Enterprise is:
1.A business or company.
2.Entrepreneurial activity, especially when accompanied by initiative and resourcefulness.
Caliber Fitness Solutions could be consider an entrepreneurial activity. Clearly, you have initiative and are resourceful.
I did a Google search and one business came up with "Goodrum Enterprise" in Atlanta. I am not too sure if this will preclude you from establishing "Goodrum Enterprise." Since it will be attached to the fitness industry, perhaps it will not matter.
