When I was in college the only guys that had tattoos were bikers and some military guys. In the past 20 years when I go to the beach it wasn't uncommon to see a whole family with tats. Grandpa, Grandma, mom, dad and teenage kids. Just not cool anymore.
It seems to be fading in popularity now. It seems every year I am seeing less and less young people with tattoos. These fads come on strong then fade and the ones that are lemmings are stuck with their fashion statement for life. Don't get me going on the one earring phase of the 80's that exploded with guys showing their feminine side.