Being the first non white president.
And we all know Hillary, the first female nominee, is just another gimmick.
Obama has shown how incompetent a leader these unqualified gimmicks can be. But that's what happens electing someone based on gimmick factor.
Now imagine Hillary, the master gimmick, she can only work 1 day a month at the most right now. Her whole career is a gimmick.
It's very stupid and childish.