Tattoos are cool and get you pussy. It's the only reason to get them. Ever since a young lad I always liked tattoos. It has nothing to do with being tough, but let's just say...the guy with a few tattoos is much more likely to kick your ass than the banker wearing suspenders. And probably more likely to get more pussy.
A similar conversation occurs on fitness guys vs. a non lifter. A non lifter wants to believe it's a waste to spend time in a gym and that a ripped juicer is retarded....maybe so, but that ripped lifter probably gets more ass at the end of the day.
You can't pigeon hole every guy with a tattoo as an unintelligent prison inmate. Today, they are even more popular. Face it, it's as cool as you can possible get in life. Facial tattoos are also the number one coolest thing you can do....I'm debating on one tomorrow.