The 90's look (Levrone, Wheeler, Ray, Clairmonte, hell, even Yates and Coleman) was motivating, and, while they were on lots of gear and had physiques that were impossible to achieve, at least they inspired a generation to train hard, eat well, and stay in shape. Today's guys are a while new breed of science, one that isn't very motivating and has caused many like myself to lose interest in the "sport."