the verizon call center is a front, much like Gustavo Fring's chicken restaurants in Breaking Bad
Now that I think about it, there are some similarities.
Both are Hebrews.
Both are entrepreneurs.
Both are gay (Gus is if you want it to be, according to Vince Gilligan.)
Both are ruthless against their enemies.
Both are homewreckers (Gus tried to destroy Walter and his family).
As I write this up, I realize Goodrum and Breaking Bad's creator share the same initials. :O