Don't forget that Jay has always led what most GetBig Billionaires think of as a "boring" life.
What I mean is during all his years from top amateur through his pro years, he kept busy, stayed consistent with meals, training, eating slepping business while alot of the other pro's from the late 90's to today sat around and played xbox/playstation and smoked weed all day between workouts. They did not invest, learn from failure, learn from mistakes, learn from success, invest in tomorrow while the iron was hot or expand into other real opportunities.
Think about some of the pro's from the last 20 years who have made a living/or used bodybuilding success as a jump point to other related business opportunities. Interestingly they are the ones people here generally make fun of. They may be douches, boring or whatever, but they didn't sit around smoking weed, playing video games all day then bitch about uncle joe weider once the gravy train stopped
Guys like Jay, Branch, Ronnie, Dorian, Haney, Labrada, gaspari, Shawn, Bob Chick, Phil, Strydom, Zuccolotto, plus a few more.
The rest? Lazy