This industry would built for one reason: to be pillaged by greed. Don't be fooled. It's not here to inform and assist fitness goals. Joe & Ben did a fantastic job supporting a mirage of health and fitness, but now that they are gone, look around you. The villains run in charge and lead, lack of morals ahead. The only one demanding morals and ethics in the business are those with the least exercised power--the consumer.
Aaron is doing what Aaron's do.