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Long interview, skipping through it these are the cliffs mac and rich go way back before 5 percent, they were good friends but rich insecurities cause them to drift apart, rich wanted all the attention for himself and kept him out of the limelight, he left 5 percent for a better deal and rich threw some subliminal disses his way, they went over it on text and it got to the point where they were ready to fight each other on sight anywhere anytime, at the expo he was trying to avoid rich but got called out so he decided to fight right there because if they went outside it would have broken up before it started.
