I think he is trying to ride the extra attention for as long as he can to pocket more supp sales. He has no real intention to be competitive anymore. You could see it in his eyes leading up to the olympia. Plus kev isnt the sharpest tool in the shed. He isnt good at hiding his intentions.
Yeah, well, with no respect, what you think is utter fucking horseshit. I think you are the person who is not the sharpest tool in the shed if you believe that piece of morose speculation.
So many people on this site read so much into so little. Reading in his eyes before the olympia that he doesn't want to be competitive

Every day, pre olympia he can see his legs are small and he has a (mild?) torn pec, so how you read that he doesn't want to be competitive from "this is not going to be a very good showing for me", I don't know. You might be the world's most foremost eye reader.
Moving on from the olympia, the dude resolves to stay on the gas and give it another show, continues to work out and push himself to get better, barely pimping his supplements in the process and that isn't enough for some people. They still call him out as not meaning it. They still think it's all for money.