Yutaka Katayama - The father of the 240Z and 510
Yutaka Katayama's story is very interesting. He was too outspoken for Japanese management and he made a lot of enemies. America was considered a gamble, and no conservative execs would give it a shot. Heading up Datsun in America wasn't a promotion; it was exile. The name Datsun was chosen instead of Nissan because America was a gamble and if it failed they didn't want to tarnish the Nissan name.
In those early days, Yutaka Katayama actually went house to house in the Japanese areas of LA, trying to sell Datsuns to Japanese immigrants, and to farmers who saw the rugged little trucks as a good deal. Katayama also delivered cars to dealers himself, having another employee follow him to drive him back Gardena.
Datsun dealers were a bit of a nightmare at the beginning. Quite a few Datsuns were sold off used car lots and gas stations, and from economy car "supermarkets". Several Datsun dealers operated out of private homes using the family garage as the service bay.
