Fans want to see the freaks... And a 5'3" guy is never gonna be as marketable or appealing as a guy whos 5'9"-6', no matter if the short guy packs an extra 2lbs per square inch on his frame with 1% less bf. They'll always be "the little guy", and people cant get behind "the little guy". Look how it worked out for dexter. Looks great by himself, but dwarfer next to rhoden, even though dex is better