They were definitely damaging to the brand but served a workhorse role.
Ford brand in general kind of black and blue right now.
Trucks look like they originated from Minecraft with half-tons positioning 3.5L EcoBoost as premium choice.
GM SBC continues to stomp 5.0L Coyote.
Their sedans are all kind of suck.
I'm not a Ford hater. Just being real.
Mark Field's was fired for a reason. Ford's stock has gone nowhere but down.
I have to disagree with you on Ford Trucks. I'm not really a fan of the 3.5 eco boost, but it hasn't hurt sales at all. In fact Ford F series trucks have a healthy lead over the Silverado.
I personally prefer GM trucks to Ford because of the V8.
Ford is doing really well with SUV/Crossovers with the Escape, Explorer, and Edge all selling well.
Regarding Ford cars, the Fusion is the best selling American car and the Focus does alright. American cars in general are dying right now.