In the Middle East, yes
But it's dying in the USA
no its bigger than ever in the usa. as evident of no of contests, no of people competigin, no of difference divisions, prize money, size of expo, people attending etc etc
if you want to refute this you will have to show the opposite to be true, you can start with an explanation that a dying sport, like mr olympia, has the highest prize money in contest history, the reasonable thing would be the opposite - sorry mr phil heath, but we're not making the money we used to, and because of that we can no longer give you 400 000 dollars!
but as i said, its more popular than ever, more money coming in etc which explains WHY the prize money is at the all time highest.
im awaiting your explanation, or you could just listen to reason and agree with me.