If you eat a balanced diet then you DON'T NEED additional protein. 100g a day is plenty to build muscle. You have to remember that muscle magazines never made much profit. So the publishers had
to come up with ways to get additional income. Supplements and small pieces of gym equipment were what most offered. Then supplement companies got rich and they 'supported' the magazines through
advertising. The magazines couldn't well publish the truth about supplements and protein requirement could they? It is a total scam and waste of money. Plus, your liver has to break down those extra complex
protein chains into.....glucose.
Broscience is what most here possess. What is the test of the truth of information re nutrition? Textbooks for graduate students in Nutrition and journals publishing studies done in the area. Compare that
to listening to guys in the gym or reading magazines or going online. 50 grams of protein is sufficient but who here is going to believe that? Nope, they read that muscle is mainly protein so they conclude
they need more protein. Well, muscles are mostly water so perhaps bodybuilders should drink more water?!
What's a balanced and how many people follow it? One the main reasons for protein/nutrition drinks is convenience. I don't have time to sit down and eat breakfast on work days. A shake with frozen strawberries, banana. Olive oil, and some 35 grams of whey hits the spot.
I think you're right about the symbiotic relationship with the muscle mags and supplement companies but so what? ALL business relationships are suppose to be mutually beneficial or why bother.
And what's this nonsense about protein powder being converted into glucose. It's converted into amino acids. Only in the absences of carbs where it breaks down into glucose like the various keto diets where amino acids are converted to glucose. Remember whey or casein IS food that comes from milk.
And a 100 grams or 50 grams is enough? Enough for whom? Does it matter if you are a skinny/fat 155 pounder who only picks up a fork or a 275 muscle bound freak? To add muscle you need more of everything -- including protein.
And come on, Vince, it's 2017. There are tons of studies, not bro science, proving the benefits of high protein (relatively speaking) and how important it is for an athlete that makes unusual demands on their body.
But I will concede that most ingest far more protein than they need. But it's no big deal. They need the extra calories anyway and getting in from protein instead of fats and carbs is just wasted dollars. It's not the end of the world. I know I wasted a ton of cheddar cramming down 300 grams/day to support my massive 180 physique -- LOL!