So sadly, these two boys will now go to jail, where they will probably be released to do this over again. And worst, the people at the store, the hourly workers that need the job, will clean up the mess. If nothing gets done regarding this, then it shows a clear message to others that it is ok to ransack a store just because they didn't like the ad. The company had already pulled the garmet and the marketing already.
https://nypost.com/2018/01/11/mother-of-boy-in-hms-coolest-monkey-ad-says-get-over-it/
The designers and marketing people at H&M Clearly at night the brightest people in the world.... but question, what would of happened if they had a 'white' boy in this ad.... would that be ok then?
Uh no Ron. The marketing team knew exactly what they were doing which was drawing attention to their stores and brand so it would be talked about all over social media. Shock advertising to get attention is everywhere and no-one seems to pick up that it's done on purpose.
- Make an advertisement that's controversial
- No-one is going to really notice it big time until it gets attention properly so you release statements that your company has received thousands of complaints that the advertisement is racist/offends this group or that group even though the ad has been out for a day
- Every news page on Facebook has to post about it lest they be left out of the loop
- Everyone knows about your brand and new products
- Release a statement that the ad wasn't meant to offend anyone, or the mother of the child approves of it, or a person at the company made a mistake and they have since been let go etc etc.
- Profit
What happened in South Africa might cost them some money but it keeps them in the news cycle for a few more days.