The concern is more how frequently these shootings are taking place. They used to occur once every few years, but now seem to be occurring every other month. We've already seen three since last summer.
If they weren't reported there would be less of them, people see how much publicity and "fame" the shooters get so they want to be remembered and they go do it themselves,
the more you advertise something the more people will do it
We have a new policy at work regarding mental health, they are constantly talking about depression and bi polar on the work website, as such more people read it and think "hey thats me, I will have 6 months off with full pay if I say im depressed"
the more you talk about something the more it happens...