The freaks behind MSM will keep at it until actual disclaimers are to be placed (by law) on all information that doesn't agree with them. Not kidding. This, here, is another way to pressure the little guy who has his own little bit of media. To cause him to get in line.
I understand the reasoning behind it, as it's claimed, but MSM is busy trying to make one message and this is just a way toward that. MSM doesn't care about the individual.