Selling whey protein, plant protein, greens and energy - 4 products to start - direct to consumers - for a premium price.
---> LeBron James, Other Celebrities Team Up to Start Wellness Brand ‘Ladder’ - James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn pitch direct-to-consumer energy powders and other supplement. Ladder will start by offering four core products—two protein powders, a greens powder and an energy powder—and creating content related to healthy living. The company says it could eventually expand its portfolio to include products such as snack foods. It will sell its products, which it says are certified by the testing organization NSF International, directly to consumers as subscriptions on weareladder.com.
