the musclemag with the cover shot of Bob Paris and his partner Rod Someone was their lowest selling issue at the time. they did a follow up chastising the fan base because of it lol
The early ('74?) Musclemag had a weird ass feature on the last page. It was some dude posing naked and I think it was called "All Of Us". Kennedy was a bit odd at times and thought he was being artisitic but I think he was just catering to homosexuals. I had gotten the magazine and sent in my subscription card (it had to go all the way to Canada) and then read the magazine from front to back and then I saw that last page...
Seeing that, I wasn't so certain I wanted that magazine but if I recall correctly, it was only six issues a year at the time.. I would up reading mostly Ironman and Muscle Builder/Power with the former being more content driven and the latter being ego (i.e., Weider) driven.
Kennedy used to promote the more Steve Reeves type of physique and one time featured some hilarious looking dude named Wifried Dubbels on the cover and within the pages. Kennedy claimed to not much care for heavily muscled physiques but later came out with that stupid back page photo shot, "Beef It!". That was Cirque du SoGhey.