They should have just stuck to the long game with fart powder and came out with something "revolutionary" like injectable creatine (1000% more bio-available).
It's like in scarface, Frank Lopez (Jumbo Palumbo) had a long term, safe approach, whereas Tony (Brother Peejay and Singerman, ex employees of Jumbo) went the high risk, quick money route and it has caught up to them, while Palumbo is still rolling on.