$2400 for a bike?
$39 per month?
might be a good workout,but reminds of the 1980 Nordic track machines.
my dad used his all the time since he was old school and loved to cross country ski and that was why he loved that expensive piece of wood
i dont see the PELOTON being profitable year after year when the fade wears off?
Who knows? They were inspired by the likes of soul cycle and flywheel, who outlasted trend status.
The founder of the company has been making the rounds on business podcasts. One thing he said is that the company struggled to make the whole system really affordable at first, but they didn't get many sales. Their marketing breakthrough was raising their prices because it broadcast to their target audience that it wasn't a low quality experience. To gain traction in the market, they opened up pop up shops in high end areas.
The profit margin isn't in the bike sales, it's in the monthly fees. They made the bike because there was nothing on the market that could do what they wanted to do.