Bieber is banking on Cruise not having any fighting experience in order to humiliate him.
Not too many people know that Justin Bieber was already a JiuJitsu blue belt around 2013. If he kept with his training, most of which is probably via private lessons, I wouldn't doubt that by now he would be a legit purple belt. If that is the case, let me be clear in stating that a purple belt in Jiu Jitsu under the proper tutelage is a tall task for anyone, especially someone that has no experience on the ground.
I don't know what type of circus Bieber is looking to set up, but I really see no benefit in Cruise doing this. Cruise is a great actor and is worth a shitload of money. This is more of a publicity stunt and quick cash grab for Bieber.
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