There is no doubt that pretty much every commercial entity is petrified of being labelled as against minorities. Whether you find that distasteful is your prerogative. The core reason behind it is absolutely distasteful. It's the fear that the dumb fucks will be offended. You cannot offend the dumb fucks. They have no critical reasoning and they're just plain stupid so you have no choice but to put a black guy with an asian guy and maybe a pretty white girl in your commercials.
Right now, an Australian rugby player who tweeted about gays going to hell is fighting the courts because the powers that be shit their bed so hard when people took offence to it, they just fired him.
Now, naturally, I don't agree with the fruitloop, but I think it is a bad signal to all that this lunatic was ever considered an authority on where gays go. I mean, really. Wouldn't the intelligent thing to have simply said "this is a man who carries a ball to place over a line, not an authority on life after death"? Wouldn't that have put a pin in it? Instead, they fire the guy and say he isn't allowed to say it because it upsets people. Not that it isn't true. Not that he isn't an authority. No, that he isn't allowed to say it because it upsets people. Completely wrong message. Continue to listen to sports personalities, like they are our intellectual masters

So yeah, it's not that bad having a black guy in an ad, or whatever - it's the underlying message. That the dumb fucks have taken over and we must fear them.