Mc, As Ron himself and many others have already stated .... Printed material is swiftly disappearing due to immediate coverage on this here internet thing.
When is the last time you saw a telephone book or a Sears catalog, this morning's newspaper or an IronMan magazine??
We had immediate coverage 10 years ago. Yet, Flex, MD, and MuscleMag were on the shelves. MD was 2-3 times as thick as it is now.
I think it has more to do with the supplement companies, kicking the bodybuilders to the curb. MuscleTech had THREE Mr. Os on the payroll (Heath, Jackson, Cutler). Gaspari, BSN, VPX, and others employed the top stars of the day, too.
Once MuscleTech scaled back, MuscleMag went belly up. IronMan has been reduced to a quarterly magazine, covering natural bodybuilding federations. MD is hanging by a thread (they might go back to being "All Natural" Muscular Development, at this rate).