The market rally has very little to do with the "funnymentals" of these companies.
It's ALL about the Fed and their funny money machine. They create money (really just 'currency') from nothing and throw it into the market and bailout whoever they want to. The Fed now OWNS the market. They no longer need permission from congress to do what they're doing like they did in 2008.
As long as the USD continues to be the worlds reserve currency, the US stock market will continue to rise (nominally). As the USD becomes more worthless over time, it's reign will eventually end, then the Fed will be out of ammo. That is when the real shit hits the fan.
I've been saying this for years and I'll say it again... you guys better have some physical PMs (gold and silver) in your possession as insurance, because that's the only physical asset that doesn't have any counter-party risk. It holds value and protects your purchasing power.
IF... everything goes to hell and we get fucked back to the stone age, ammo will be the new gold.