If you believe that to be true then explain why it didn't play out that way. A decision like that is made by the GM, not the owner. There's no way an MLB GM would compromise a skill position on the roster(especially if the team is a contender), just so that they could market MJ's celebrity status by calling him up from the minors. MJ sucked at baseball, he barely hit .200 in single A ball. He never would've gotten the chance in play in the majors.
Because Jordan stepped into baseball after 17 years. Mike Trout spent a year in the minors. The minor leagues are used to prep these guys. Do you think they should have just thrown Jordan into a major league game, when they dont do that for anyone?
Serious question, do you think Jordan was assigned to Birmingham because of his past baseball skills or because of his name?
Do you think the guy who was still paying Jordan's basketball salary, while he was playing baseball, wouldn't have taken advantage of the financial possibilities of calling him up to the Sox, just to find out what fan interest there was in MJ the baseball player?
This has nothing to do with his baseball skill or talent.
Also ownership has more say than a GM. The Red Sox fired Drombroski a year after winning the World Series. GM jobs are dependent on keeping ownership happy first. Reinsdorf had World Champions in the Bulls and he let Krause convince him the run was over BUT he even said he called Phil Jackson to see if he would come back, overstepping the GM's power.
I didnt realize the White Sox were contenders back then so maybe he wouldnt have gotten an endless run of at bats in the majors but I still think he would have gotten a call up early in the season.