They taste good and are filling with no sugar crash.
Sigmund Freud's nephew Edward Bernays was a war propagandist who started working for corporations as a PR consultant in the 1920s. He was hired by Beech-Nut Packing Company to increase consumer demand for bacon. People ate light, often meatless breakfasts at the time so Bernays asked a doctor working with his PR firm if heavier breakfasts were better than lighter breakfasts to counter overnight energy loss. After Bernays' doctor said "yes", Bernays asked the doc if he'd get 5000 medical colleagues to agree that a "heavy breakfast" was best breakfast to counter overnight energy loss. With little medical research behind it, his firm then they ran a giant advertising campaign stating that '4500' doctors agreed that a heavy breakfast was better and made sure to showcase that bacon and eggs was a heavy breakfast.
He also got women to smoke and the public to accept fluoridated water, among other things.
Bernays: "“Our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of."