zuver plates as seen in first wsm contest.
They've said over the years that WSM and Franco Columbo helped end Zuver's interest in the fitness business. Franco blows out his leg doing the refrigerator walk, he in turn sues WSM, CBS, and Zuver (for helping supply the equipment). It drags on for a few years, but Columbu winds up with somewhere between $1 - 1.5 million (I've heard a few different numbers, but they were all in this range).
Zuver breaks out, CBS sells WSM soon afterward, and the new owners decide to move the whole thing overseas, partly because they feel safer from lawsuits there.