Even if I were rich, I seriously doubt I'd ever pay the crazy money that some of these things cost. I do really appreciate the aesthetics of them, but I can never be bothered to learn about the movements, brand history, and all that crap. I have a Seiko and a Tag Heuer, and eventually I'd like to get a Tudor Black Bay 58. One of my friends has a stunning Omega Seamaster, but it's too conspicuously tied to James Bond now. I'd feel silly wearing one.