Kings , viable pro BB "career" peaked and quickly ended 19-20 yrs ago.
This was at dawn of social media, so it's no coincidence, he's still out there .
In fairness to KING, unlike a lot of famous social media figures, he actually did something in pro BB.
Compare that to the countless IFBB pro bikini babes on IG who turned pro by getting 2nd at the Jr USA .
Don't even get me started on the social media bodybuilding celebs that never won anything or even competed .
I'm no fan of king, but at least he was a legit BB pro and earned his pro card.
Bodybuilding has always had its share of stars who never "won anything", at least not an IFBB pro card, long before social media.
There were guys like Frank Sepe, who won a state title but only competed at the national level once (5th place, heavyweight, 1996 North American Championships). But, he was a pretty boy; so he made the covers of many of the magazines: MuscleMag, IronMan, Muscular Development (or at least "All Natural Muscular Development")....basically all of them, except FLEX.
And he had a Met-Rx Contract, to boot, along with another guy, Jimmy "Iron Bull" Pellechia (who also worked for MD/Twinlab).
Keep in mind, they're right along with Ronnie Coleman (who'd been a well-established IFBB pro for over 4 years at that point).
Then there was that guy from the 80s, with the super-peaked biceps, Joe Bucci. He was constantly in Muscle & Fitness. But I think he never competed beyond the state level. He ended up with an acting gig on the 80s hit TV show, "Hunter".

And who could forget Victor Richards? Of course, after people complained that he was basically being given a pro card, he went to Nigeria to win its national championship (which to my knowledge had never been and has since never been a pro qualifier). But he had a Weider contract and was constantly featured in FLEX and M&F, long before his so-called pro-qualifying win.
