Youtubers are already becoming pyramid scheme artists. Just take bodybuilding. You have some contrived beef between two bodybuilders, then the top pyramid bodybuilding youtubers, whether Rxmuscle or Nick Strength and power, etc. report on the fake beef(first level pyramid), then the second tier pyramiders report on what Rxmuscle or Nick said(Blaha, Trigili, etc), with a "Palumbo criticizes so and so's synthol use" video with an angry response from the bodybuilder, and then third tier pyramid youtubers talk about Blaha vs Trigili or some bullshit. But in the end, only people at the top of the pyramid really get the views necessary to make any real money.