Yeah, but that John Hansen guy used the "Natural Mr O" title to heavily promote himself for years. You can monetize the credibility of competing. And competing in "natural" shows is a great cover for people who are trying to present themselves as natural to people who don't know any better.
Also, 5th place in classic and physique olympia is $2000, so clearly not about the money for gearheads either.
That's 5th place, not first place. But, even that is at the Olympia.
For that Natural Universe win in 1996, Hansen got $1000 and virtually no press in a conference room that had hundreds of people (maybe).
I don't even know what Hansen got for his "Natural Olympia" win in 1998. Aside from a brief, and I stress....BRIEF, stint with MuscleTech, Hansen wasn't exactly raking in the dough. He won $50,000 in a before/after promotion (gotta look into the archives for that one

).
The last time I checked anything about money or prizes at show, it was when Kiyoshi Moody won that funky little green car that looks like a juice box for my son's lunch. That was in the late 2000s, I think.
It makes my point. People whine about how unhealthy bodybuilders and that they're all drugs on one hand. On the other, they don't even attempt to support drug-tested/natural shows and push the mindset of not even bothering to touch a weight without syringes in tow.
So, you either have to look like garbage or an emaciated twig with abs, to have some folks believe you are a natural bodybuilder.