The story of the Weider brothers reminds me of the story of the McDonald brothers. They were visionaries and pioneers. They helped many athletes live their dreams.
Imagine getting the call from the Weiders like Mike O'Hearn did. Wasn't it true that if the Weiders knew your name, you had made it?
California dreaming... Sunny skies, beautiful beaches, palm trees, working out all day, and spreading the bodybuilding message across the world; all while getting paid to work out and be famous.