22%-30%
Wouldn’t surprise me if it’s considerably higher because traffic is interactions and bots are crazy active. We need Matt on here as I’ll use street maths.
Facebook has 3B monthly active users —> One in every 2.5 people are on FB…..
8B people on the planet
3.7B live in under developed countries. Leaves 4.3B
1.4B live in China which banned FB unless using vpn and let’s be real they all use WeChat. that leaves 2.9B.
Which means an account for each person in the West is active each month. That isn’t even how many posts each one makes and spam account dwarf the volume of traffic human accounts perform each day let alone in a month.
We’re talking around 150 bot interactions/day (posts and likes) at a minimum vs maybe 20 of an avid active human user.
So let’s say of the 2.9B humans we have a generous 500M active who make 20 interactions per day = 10B/day.
That leaves a potential 2.4B bot accounts but let’s say it’s 500M who make 150 interactions per day = 75B/day.
Therefore in this example you can see how we use the same member of accounts for humans and bots however traffic of bots is 88%. I’ve used bots before on Instagram, fucking dwarfs human interactions and half the time they end up interacting with each other lol.
