Yvon Chouinard, 83, and his family no longer own Patagonia, a $3 billion company. The company will continue to operate as a private for-profit corporation that sells over $1 billion in jackets, hats and ski pants each year.
A newly established entity, known as the Patagonia Purpose Trust will continue to run a socially responsible business and give away its profits, received 2% of the overall shares. Because it is a trust, the Chouinards will pay $17.5 million in taxes. They donated the other 98% was donated to a newly established nonprofit. The nonprofit, Holdfast Collectiveis a 501(c)(4). As such it is able make unlimited political contributions. The Chouinard family received no tax benefit for the donation.
Yvon and his wife live in two modest homes, one in Ventura, CA and the other in Jackson Wy. He drives an older Subaru and wears modestly inexpensive clothes.