Ha! I still remember the advertisements for the system. It cost an outrageous amount for that time. It was either a hundred or couple of hundred bucks for a packet of books that walked you through all his b.s. 'principles.' It was just a repackaging of the same crap that you could read in his magazines every month!
I remember there was a quote from Sergio Oliva about how much he loved the weider principles. I had a book written by Bob Kennedy at the time and Oliva was talking about what an asshole Joe was! Ha! Weider bullshit marketing princiole of peace.
