Here's the thing.
I don't usually give a shit if a company utilizes whoever they want to promote their product. The market will tell them if they made a good or bad call. Plus, they don't really care about the issues - they're a company who is trying to make money and have a good EIC rating - that's their focus.
As far as the whole trans thing - don't care at all - live and let live - just don't have biological men compete in sports against women, and don't lose your mind when people don't adopt your pronoun shit. It's clown world type behavior.