I read a while back that the dude was on a "probationary" period with the company during that time and decided that it would be best to go into business for himself and try to make himself look tough as nail and bypass the usual "put your time in" phase.
He didn't last long at all from my understanding.
Jim Cornett once told a story about a jobber that was the same way and a match he had with the Midnight Express that he would not sell for anything. His tag partner basically took a dive outside the ring and left him alone because he didn't want to piss Dennis Condrey off. The man in the ring would not stay down for shit and even when he was pinned, it was clear that the ref counted to 2 before he got his shoulders and head up. Ref just basically called the match over then and awarded Midnight Express the win. Said Dennis and Bobby really went to town on him at that point. And even after the beating, he was scooting over on the mat and trying to kick Bobby in the butt. Which resulted in another beating.
Gypsy Joe was a bad no sell too. The match with New Jack was a clear testament that New Jack allowed him to live that day.