CAUGHT! Bud Light deleting ALL images of Dylan Mulvaney

[Kwon]

[Irongrip400]

This is all they can do. They can’t walk it back, the weirdos will crucify them for it, even though it’s not their base. I’d imagine they’ll hear shit about this too. They’ll ride it out, get some fancy marketing firm to fix it, and be back on top next year when everybody has forgot about this.

[pamith]

Brutal if true

[Kwon]

[mops]

"I'm a businesswoman, I had a really clear job to do when I took over Bud Light, and it was 'This brand is in decline, it's been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light

What does evolve and elevate mean? It means inclusivity... It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different. And appeals to women and to men. And representation is sort of the heart of revolution."

[youandme]

"I'm a businesswoman, I had a really clear job to do when I took over Bud Light, and it was 'This brand is in decline, it's been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light

What does evolve and elevate mean? It means inclusivity... It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different. And appeals to women and to men. And representation is sort of the heart of revolution."

Haha throwing them under the bus for acting like they didn’t approve of her marketing. They should have paid her to not make comments. AB is pretty stupid.

[IroNat]

Bud is lousy beer.

Bud Light is even lousier beer.

Perhaps making better beer would be the smart strategy.

[Grape Ape]

"I'm a businesswoman, I had a really clear job to do when I took over Bud Light, and it was 'This brand is in decline, it's been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light

What does evolve and elevate mean? It means inclusivity... It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different. And appeals to women and to men. And representation is sort of the heart of revolution."

So, that part was fine.  It's the part where she insults their past (successful) marketing efforts as "juvenile humor" and such, thereby being critical of a large part of their base.  If she stopped there, it would have been fine.

But she didn't.  And they showed the video, which shows how stupid even "top executives  " at major companies can be.  And then they made it worse with a pandering, over the top pro usa commercial that everyone saw through.

Their sales will rebound a little, but a large base isn't returning.

Also, oak is a fag.  Not on topic I know, but worth mentioning.

[Kwon]

Also, oak is a fag.  Not on topic I know, but worth mentioning.

That's always on topic, regardless of topic.

[mops]

which shows how stupid even "top executives  " at major companies can be. 

She has zero street smarts- real life experience, but boy does she know her Marxism-Leninism well
( $65k per year boarding school, Harvard,Wharton schools, internship at General Foods and then, straight to top VP at one of the biggest beverage companies in the world )

She is a perfect symbol of a problem that afflicts high-end corporate and government culture: a shocking blindness toward the mainstream of real life, including working classes and other people less privileged.

Alissa Gordon Heinerscheid must not even understand what happened to her " Oy vey iz mir !! Everyone is such a biggot !!"

[Kwon]

PLUMMETING SALES RELEASED NATIONWIDE!!